Ten ways to keep ahead of the competition..... Zealworld
Whenever consumer spending is slowing down, you need to defend your market position and maintain your competitive edge. Zeal communication shows you how to stay ahead of your rivals Know the competition . Find out who your competitors are, what they are offering and what their unique selling point (USP) is. This will identify the areas you need to compete in, as well as giving you a platform for differentiating yourself. Know your customers. Customer expectations can change dramatically when economic conditions are unstable. Find out what matters to your customers now - is it lower price, more flexible service, the latest products? Revise your sales and marketing strategy accordingly. Differentiate. It's essential to give your customers good reasons to come to you rather than a rival. Your USP should tap into what customers want and it should be clear and obvious - no-one should have to ask what makes you different . Step up your marketing....